What positioning looks like based on where your company is

What's positioning?

Selling to the Dutch: Understanding their culture and language

Understanding the local culture to nail GTM

AI startup distribution: Key questions to ask yourself

The #1 company-killer is lack of market.

99% of startups are not differentiated on their underlying technology.

Deal Velocity x ACV

Your ACV determines your GTM motion.

Product vs Messaging 2x2: Where are you?

Finding your differentiation is simple, but not easy.

Products are meant to fit with channels, based on your size.

Where are your prospects are in the buyer journey?