Where is your product in this 2x2?

I've shown this to many founders and 3 key themes arise:

1. Most founders know where they are in the 2x2, but struggle to figure out how to act in their quadrant.

2. You'd rather be in a "ok product" x "clear messaging" with decent revenues than a "great product" x "poor messaging" category because repositioning success is a lagging indicator, takes months to show up.

3. Going from a ok to great product is getting easier in this AI age.

If you feel you are not in the top right quadrant, you know what to do 😀