Your ACV determines your GTM motion.

Your ACV determines your GTM motion.

Feb 19, 2024

Feb 19, 2024

Gaurav

Your ACV determines your GTM motion.

 ➣ If you have doubts about the ACV order of magnitude, you only have a choice of either to move up or down depending on PMF + scale of product.

 ➣ Lower ACVs, you can sell before you "build", not with higher ones.

 ➣ At this climate, your prospects are looking to negotiate down one magnitude of ACV, which will influence you consider to restructure a part of your GTM team

Your GTM motion doesn't dictate or ACV, your value proposition does.