GetProductHub, lead by Wilco and Wouter, two prolific Dutch founders, is a SaaS platform to help tech teams know what products they are investing and how *exactly* it ties to the topline or bottomline. Too often as a company scales, beyond 100 in tech team size, there are products that are ongoing without a clear idea of ROI or how it ties into the larger product and /or business strategy.

The problem ProductHub was solving was clear, though they had a challenge in reaching the right customers [ Ideal Customer Profiles ] with the right messaging. Were they selling to the CTO or CPO? Was what they were offering the top problem on the CXO's mind? How were they positioned compared to barebones product management and product roadmapping software out there?

In a 3 months engagement, we worked together closely to outline both their customer segments, buyer persona and the messaging for them to see the bulb light up on their initial sales calls.

We updated the messaging both in the sales pipeline and in the new website, see before and after, below.

Additionally, I helped with their content strategy aligned with the messaging with some egs below.

[1] 3 challenges every product leader faces in actuating a roadmap

[2] How to avoid HIPPOs and RHINOs hijacking your roadmap

[3] Calculating an effective ROI number for each of your roadmap items

[4] What an ROI signal in your roadmap means