Run a positioning sprint.
Make your landing page convert.
I help founders avoid the build trap, yielding $100K+ of savings.
I've positioned over 20 companies as an Operator in Residence at ScaleNL, a Dutch government backed accelerator.
I've previously worked with companies like Spotify, PayPal, Grab and took markable.ai to 1M+ ARR as their Product head (pre AI era).
You have a great product, but you struggle with distribution.
What the sprint has:
How the sprint works:
Who I am a best fit for:
🧑🦯🤷♀️🪁
Your best prospects lose interest.
Your sales call go cold or need a lot of effort to convert, with a longer cycle.
Your differentiation isn't entirely clear.
You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.
Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).
"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."
What is positioning, exactly?
Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about.
It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call).
For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.
What should be the profile of my scaleup?
You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.
I work best with B2B scale ups.
Who from my team needs to be in the calls?
Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.
How much of my time commitment do you need?
I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.
What are the *exact* outputs you help with?
Outputs are designed to be immediately useful and actionable.
A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use.
A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise.
Optional: Resources of best practices of getting your positioning right (light and easy read with eg).
But, don't you need domain knowledge?
Domain knowledge comes from you, particularly around customer insight; and I help translate that into a positioning where you have a better idea of where not to focus.
How much do you charge?
One time fixed cost pricing for the positioning sprint that immediately adds value to you.
Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.
