Amsterdam, Netherlands
gaurav@productscale.work
Loved by
30+ Founders
Loved by
30+ Founders
Loved by
30+ Founders

Run a positioning sprint

Run a positioning sprint

Run a positioning sprint

Nail your customer segmentation and differentiation to make your leads convert easier.

Nail your customer segmentation and differentiation to make your leads convert easier.

Nail your customer segmentation and differentiation to make your leads convert easier.

Free 30m Informal Chat

with

Gaurav

, no strings attached

Free 30m Informal Chat

with

Gaurav

, no strings attached

Free 30m Informal Chat

with

Gaurav

, no strings attached

Free 30m Informal Chat

with

Gaurav

, no strings attached

Trusted by VCs, Accelerators and companies like

You have a great product.
But, you struggle with distribution.

"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."

"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."

"In an AI first world, the barrier to entry for shipping is lowering and iteration and feedback cycles are getting faster. Nailing a positioning strategy that's creative and plays to your advantage is not only leverage, but critical for your success."

Who I am a best fit for

Your growth is stagnant or declining.

Your growth is stagnant or declining.

Your growth is stagnant or declining.

You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.

You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.

You have customers and early revenue but you don't feel like the market is pulling you. Your net acquisition rates are not matching your potential.

Your differentiation isn't entirely clear.

Your differentiation isn't entirely clear.

Your differentiation isn't entirely clear.

You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.

Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).

You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.

Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).

You know your competition and have a hypothesis of your unique product insight, but your differentiation is unclear, costing you $.

Successful distribution techniques are copied until they are no longer usually effective (SEO for eg).

What the positioning sprint has?

What the positioning sprint has?

What the positioning sprint has?

We go through a structured process working closely with your C-level execs, to put down with clarity what's often already a hunch.

Product Positioning

Understand the best practices on positioning and get an outside in perspective

Differentiators

Get depth and precision on your differentiation based on alternatives and customer feedback.

Messaging

Translate said differentiation into the messaging on your landing page and sales pitches.

Sales Pipeline

Quickly know which prospects and how to reach them, more importantly, where not to focus on.

>1.5x*

Quicker time to first chat

~$100K+

in savings

2 weeks

Engagement time

>1.5x*

Quicker time to first chat

~$100K+

in savings

2 weeks

Engagement time

>1.5x*

Quicker time to first chat

~$100K+

in savings

2 weeks

Engagement time

How the sprint works
How the sprint works
How the sprint works

Step by Step

Step by Step

Step by Step

Evaluate your current alternatives

In the light of your current product offering and where you believe your edge lies.

Build a thesis around your positioning looking 18 months ahead

Keeping a clear idea of the hypothesis of your differentiators

Narrow down and prioritize customer segments

Segments are based on where you know you can win easily, via feedback loops within 2/3 months.

100% Async

After 2-3 meetings

Pause any time

If you are not seeing value

Test segments

Run campaigns to test what works

Rated 5/5
by happy founders

I know you have some questions

What is positioning, exactly?

Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about. It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call). For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.

What should be the profile of my scaleup?

You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.I work best with B2B scale ups.

Who from my team needs to be in the calls?

Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.

How much of my time commitment do you need?

I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.

What are the *exact* outputs you help with?

Outputs are designed to be immediately useful and actionable. A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use. A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise. Optional: Resources of best practices of getting your positioning right (light and easy read with eg).

But, don't you need domain knowledge?

Domain knowledge needs to be balanced with product insight [ customer motivation, friction] and where the market is at. I don't need to be a subject matter expect and given my experience, this domain knowledge is expressed as hunches in the C level exec team yet to be realized

How much do you charge?

One time fixed cost pricing for the positioning sprint that immediately adds value to you. Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.

I know you have some questions

What is positioning, exactly?

Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about. It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call). For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.

What should be the profile of my scaleup?

You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.I work best with B2B scale ups.

Who from my team needs to be in the calls?

Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.

How much of my time commitment do you need?

I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.

What are the *exact* outputs you help with?

Outputs are designed to be immediately useful and actionable. A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use. A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise. Optional: Resources of best practices of getting your positioning right (light and easy read with eg).

But, don't you need domain knowledge?

Domain knowledge needs to be balanced with product insight [ customer motivation, friction] and where the market is at. I don't need to be a subject matter expect and given my experience, this domain knowledge is expressed as hunches in the C level exec team yet to be realized

How much do you charge?

One time fixed cost pricing for the positioning sprint that immediately adds value to you. Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.

I know you have some questions

What is positioning, exactly?

Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about. It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call). For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.

What should be the profile of my scaleup?

You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.I work best with B2B scale ups.

Who from my team needs to be in the calls?

Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.

How much of my time commitment do you need?

I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.

What are the *exact* outputs you help with?

Outputs are designed to be immediately useful and actionable. A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use. A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise. Optional: Resources of best practices of getting your positioning right (light and easy read with eg).

But, don't you need domain knowledge?

Domain knowledge needs to be balanced with product insight [ customer motivation, friction] and where the market is at. I don't need to be a subject matter expect and given my experience, this domain knowledge is expressed as hunches in the C level exec team yet to be realized

How much do you charge?

One time fixed cost pricing for the positioning sprint that immediately adds value to you. Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.

I know you have some questions

What is positioning, exactly?

Positioning as a concept is not new; it defines how your product is the best in the world at delivering some value that a well-defined set of companies care a lot about. It's hard to measure bad or weak positioning, but you can feel a sluggishness (e.g. the 💡 does not come on with a customer unless they have an extra sales call). For an introduction, see April Dunford (she is awesome) blog post on Lenny's Newsletter.

What should be the profile of my scaleup?

You are a growing scale up and have early customers, and revenue, in the scale of 500K ARR and looking to get a deeper perspective on positioning that can align your GTM teams.I work best with B2B scale ups.

Who from my team needs to be in the calls?

Its best to work with the strategy team, ideally the founder, CSO, CRO or GTM head, and not more than 4 people on the calls.

How much of my time commitment do you need?

I help deliver the value you need between 2 to 6 weeks, and expect not more than 4 hours each of your leaders commitment.

What are the *exact* outputs you help with?

Outputs are designed to be immediately useful and actionable. A Positioning document that gives you a signal of where you differentiation lies and the broad messaging you have to use. A scaffold (Framer, Figma) of how your landing page should look like, sections and wording wise. Optional: Resources of best practices of getting your positioning right (light and easy read with eg).

But, don't you need domain knowledge?

Domain knowledge needs to be balanced with product insight [ customer motivation, friction] and where the market is at. I don't need to be a subject matter expect and given my experience, this domain knowledge is expressed as hunches in the C level exec team yet to be realized

How much do you charge?

One time fixed cost pricing for the positioning sprint that immediately adds value to you. Post that we are happy to work on a retainer tied to your increased revenues or cost saving, based on how much post sprint support you need. We have an extended team of experts (content, marketing, SEO, brand, CRO) that can assist.